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Governments Own Your Own Future Long Term Care Insurance Campaign

In January 2005, the Long-Term Care Insurance Awareness Program called "Own Your Future" campaign began. Own Your Future was designed by the federal government and individual states to raise awareness to consumers about planning for Long-Term Care. Since many people do not think about their Long-Term Care needs and fail to plan, this campaign hopes to make these individuals more aware of the potential need for Long-Term Care. In turn these individuals are more likely to take the steps to prepare for their future by financing privately such as purchasing LTC Insurance and reduce the burden of publicity financing such as Medicaid.

This campaign is the first of its kind to raise awareness for Long-Term Care Insurance, and it is expected that most states will be involved in promoting Long-Term Care awareness. As of the beginning of 2010 there were 25 states that participated in the Own Your Future campaign. Each state is supported by that participating state's Governor and sends a direct mail piece to households between the ages of 45 -70. The mail piece is a letter pointing out the importance of Long-Term Care planning and is also signed by the state Governor. If one responded to the letter they will receive a Long Term Care Planning kit for free.

Source: www.aoa.gov